1927
On the 14th of April, a large door opens at a factory on the
island of Hisingen, Gothenburg. Out rolls the first-ever production Volvo. An
open tourer with a four-cylinder engine, its model name is ÖV4. The new tourer
is priced at 4,800 kronor, and the later PV4 saloon version will cost 1,000
kronor more. The aim is to build 500 of each model, but Swedish customers prove
harder to win round than expected. Only 297 are sold in the first year. The
brand's founders, managing director Assar Gabrielsson and technical director
Gustaf Larson, are to remain at the helm of the company until the mid-1950s.
1928
The Volvo Special, a lengthened version of the PV4 saloon, is
presented. It has a slightly longer bonnet, slimmer front pillars and a
rectangular rear window. It is also fitted with bumpers. Bumpers have not yet
become standard equipment at this stage.
The company's first truck is
launched, the Type 1. Its success is soon evident. Trucks and later buses are to
dominate Volvo's output in the early decades. Volvo's first foreign subsidiary
is set up, in Finland.
1929
A new six-cylinder model supersedes the
four-cylinder cars. The PV651 is longer and wider than the ÖV4, and has a
stronger chassis. The company sells a total of 1,383 vehicles in this calendar
year. Twenty-seven of these are exported, some to distant markets like Argentina
and Palestine.
Parent company SKF comes close to selling Volvo to Nash
in the US for financial reasons, but Assar Gabrielsson manages to avert this
move. AB Volvo returns its first modest profit.
1930
Two
seven-seater taxi models, the TR671 and TR672, are launched. The model prefix TR
will be used for all of the early Volvo taxis. Another new arrival is the PV652,
a more luxurious version of the PV651.
Volvo buys the Hisingen factory
where its cars have been made, from parent company SKF. The automotive operation
is now providing employment for a few hundred workers. The first issue of the
customer magazine Ratten (The Steering Wheel) is published, the first magazine
of its kind in the world.
1931
Two more taxis, the TR673 and TR674,
are launched. The world-wide economic depression is having an impact on car
sales in Sweden too, but Volvo manages to retain its eight per cent market
share. The company pays its first dividend to shareholders and buys a
controlling stake in its engine supplier, AB Pentaverken in Skövde.
1932
A manufacturing milestone is passed: in May Volvo delivers its 10,000th
vehicle. By now it has made 6,200 trucks and 3,800 cars. The first Volvo bus is
made - the LV70B, based on a truck chassis. The Swedish police place their first
big order, for 40 PV652s. Many more orders for police cars are to follow, both
for export and for Volvo's home market.
1933
Two more new car models
see the light of day - the PV653 and its de luxe version, the PV654. Smaller
wheels give these a more modern look than their predecessors. Taking a cue from
American cars, the chassis is cross-braced for extra strength. The engine
bulkhead has soundproofing, and now, for the first time, the instruments are
grouped in front of the driver. Another new feature is a glove compartment.
1934
A new series of seven-seater taxis is launched in the spring,
the TR675-679 group of models. These are very close to the PV653/654 in overall
appearance, but a higher roof allows paying passengers to keep their hats on
with dignity.
Volvo sells 2,984 vehicles in this year; very close to the
target of 3,000 units. Of these, 775 are exported. AB Volvo buys out SKF's
remaining stake in the company.
1935
Highlight of the year is the
arrival of the streamlined PV36, nicknamed the Carioca. A luxury model with an
integral boot and spacious cabin, it goes on sale at 8,500 kronor. Other new
arrivals are the PV658/659 (to replace the PV653/654), and the TR701-704 series
taxis. Shares in Volvo are floated on the stock exchange in Stockholm.
1936
The PV51 is launched. This cheaper, more basic derivative of
the PV36 can be seen as Volvo's first attempt at producing a popular family
model. Its styling is less adventurous than that of the PV36, but it is built
along similar lines and uses the same six-cylinder engine. Soon it is selling
much faster than the PV36 Carioca.
1937
Launched at the start of the
year is the PV52. It has a higher equipment spec. than the PV51, but is
otherwise almost identical. Distinguishing it are its twin sun visors, twin
windscreen wipers, electric clock, sprung steering wheel, heater and demister,
louder horns, folding backrests, reading lamp for the back seat, and armrests on
all doors. Volvo produces a total of 1,815 vehicles in this year.
1938
Newcomers this year are the PV53 and PV54 standard models and the de luxe
PV55 and PV56. These have a new grille and front end, and a new, larger boot.
And from this year, taxi operators - already an important customer group - have
two new eight-seater Volvos to choose from: the PV801 and PV802 (with and
without internal partition).
1939
Fuel shortages are an immediate
problem as soon as war breaks out. The alternative to petrol at the time is a
low-grade fuel called producer gas. Having worked on this solution already,
Volvo is able to start making producer gas units within a month or two of the
start of the war. In the course of the war, the company manufactures tens of
thousands of these units, for cars and trucks in roughly equal numbers.
1940
As a result of petrol rationing and shortages of materials,
Volvo unit sales fall to 5,900 vehicles this year, down from the 1939 level of
7,306 vehicles. Many Volvos are now being sold with a factory-fitted engine of
type ECG, already modified to run on producer gas. Sales of producer gas units
and army vehicles (e.g. all-terrain vehicles) help the company make up for lost
revenue from car sales.
1941
Volvo delivers its 50,000th vehicle, a
truck. AB Volvo acquires the majority shareholding in Svenska Flygmotor AB
(later to become Volvo Aero). Volvo is now making very few cars. Some of the few
produced go to the armed forces for use as cars for staff officers.
1942
Volvo acquires Köpings Mekaniska Werkstad AB, its supplier of gearboxes,
gearwheels and related components since 1927. Work starts on developing two new
models for production once the war ends. One is a small, popular model with a
unitary body, the other is a larger American-style car.
1943
The
company builds a number of prototypes of its 'peacetime cars'. The larger PV60
is intended as the replacement for the PV53-PV56 models. The smaller PV444 will
prove much more significant to the company. Following many trials of different
engine types, the decision is taken to use a four-cylinder, overhead-valve
engine with a displacement of 1.4 litres for the PV444.
1944
The
PV444 and PV60 go on show in September at a major exhibition of Volvo products
in Stockholm. The ten-day event attracts almost 150,000 people. Orders are taken
for the PV444 at the same price as for the very first Volvo in 1927: 4,800
kronor. In the course of two weeks, 2,300 people place orders for a PV444,
although it will take until 1947 for deliveries to begin. In terms of
engineering, the PV60 is a direct descendant of the pre-war Volvos - a solid,
conventional model. The company will later make just over 3,000 PV60s, up to the
end of 1950.
1945
A drawn-out strike in engineering industries puts
paid to Volvo's plans for rapid commencement of production when the war finally
ends. Only two PV444s are built in this year, but they soon set out on a
publicity drive throughout much of Sweden, covering 30,000 kilometres in all.
Dealer advertising brings crowds of people out onto the streets to see Volvo's
little peacetime car for themselves.
1946
The after-effects of the
strike are still hampering Volvo's efforts to get full output under way. The
company is having to pull out all the stops to get PV444 production moving.
Steel shortages are a major problem, so the company turns its attention to US
sources. The initial response is slow, however, until head of engineering Karl
Lindblom ships the first PV444 prototype across to the States to secure supplies
of sheet steel for Volvo.
1947
Output of the PV444 begins in earnest
in February. The company has already sold 10,181 of the 12,000 units planned
initially. The company loses money on the first 2,300 cars promised to buyers at
the 1944 Stockholm exhibition for 4,800 kronor. The 1947 retail price of a PV444
is 8,000 kronor. The company now has 3,000 employees and an annual turnover of
112 million kronor.
1948
Volvo is now producing more cars than ever
before. Its total output of almost 3,000 cars in 1948 is made up mostly of
PV444s. Only a few hundred are other car models. The company takes the unusual
step of suspending new orders altogether, to let supply catch up with demand.
1949
This year Volvo builds more cars than trucks and buses, for the
first time since truck production began in 1928.
A special version, the
PV444S goes into production. This is finished in dove grey, with a grey and red
interior. A black PV444 built in August becomes the company's 100,000th vehicle.
The company has exported 20,000 of this total, mostly commercial vehicles. There
are now about 6,000 people working for Volvo.
1950
The PV444 B
series is launched in September. It is available in both standard and special
versions. Other newcomers this autumn are the PV831/832 taxis. These have some
styling in common with the PV444, but are much larger. An instant classic
nicknamed "The Sow" in the Sweden, many of the 800 series taxis are to remain in
service for decades. This is the last year of production for the PV60.
1951
The C series of the PV444 brings few exterior changes but a
number of technical improvements. The new must-have accessory this year is an
external sun visor of transparent green plastic, widely known as the 'gangster
cap'.
AB Volvo's annual turnover is now 310 million kronor.
1952
The 25,000th PV444 is made in January. Working in Gothenburg and Olofström,
the company begins developing its first estate model. August sees the arrival of
the improved PV444 D series.
Volvo's deputy MD and technical director,
Gustaf Larson, retires.
1953
The PV444 is Sweden's bestselling car
this year. The Volvo Duett is launched as "two cars in one" - one for work, the
other for leisure. The PV444E and PV444ES are released. Many of this year's ES
models are finished in metallic cherry red. A luxury version of the PV831, the
Disponent, is launched as a car for company executives. Its exclusive exterior
paintwork comes in either dark blue or Bordeaux red. Volvo's total output this
year is 15,666 vehicles, almost twice the 1952 figure of 8,431.
1954
Volvo unveils the prototype of the Volvo Sport, an American-inspired
two-seater with a fibreglass body. Aimed mostly at the export market, it proves
not to be a commercial success. When Gunnar Engellau later takes over as
managing director, he stops all output of the Volvo Sport, after only 67 of the
production version have been built. But it does whet Volvo's appetite for sports
cars, as later products will reveal. A special five-year warranty covering
accident damage is introduced for the Swedish market.
1955
Volvo
ventures tentatively into the north-American market with the PV444. Some say it
will be like trying to sell refrigerators to Eskimos, but Volvo soon proves that
demand for cars like this does exist in the US. A third variant of the Volvo
Duett is launched, the 445PH estate car version. Volvo's Stora Holm proving
ground in Gothenburg is opened.
1956
With sales increasing fast, the
100,000th PV444 is made in January. In spring this model is exhibited at the
motor show in New York, and by summer a hundred or so American dealers have
signed up to sell it. But the big new product of the year is the Volvo Amazon or
P120 series. The name Amazon cannot be used beyond Scandinavia, however, because
it has already been registered on the continent by the motorcycle manufacturer
Kreidler. In most export markets, names such as Volvo 121 or Volvo 122S (for one
Sport version) are to be the norm for this series. On retiring as managing
director, Assar Gabrielsson is appointed chairman of the board. Formerly the
head of Volvo Aero, Gunnar Engellau is appointed managing director of AB Volvo.
1957
The Volvo Amazon goes into production. Anchorages for two-point
seat belts in the front seats become standard in all Volvos this year.
Production of the Volvo Sport is stopped, and 1957 is also to be the last model
year when the PV444 is made. Volvo's total car output comes to over 50,000 units
this year. The company now has a workforce of 13,000.
1958
When the
Amazon was launched, many thought it would mean the end of the PV models. But
not so. In August Volvo presents the PV544, a substantially revised and updated
derivative of the PV444. Four versions are made, offering a variety of engines
and equipment levels. Seat belt anchorages for the rear seats now become
standard. AB Volvo's turnover exceeds one billion kronor for the first time.
1959
Front-seat three-point seat belts are made standard in Volvo
Amazons and PV544s bound for Scandinavian markets. This makes Volvo the world's
first car-maker to fit this type of belt as standard equipment. Volvo purchases
four million square metres of land in Gothenburg (Hisingen) and starts building
roads to the site where the Torslanda plant will take shape. New registrations
of Volvo cars in Sweden this year come to 39,016 units - the highest total any
single brand has achieved by this stage.
1960
Early in the year, the
two-seater P1800 sports coupé is presented at the motor show in Brussels. The
substantially revised Volvo Duett becomes the Volvo P210. It now has a curved
windscreen of the same type as introduced with the first PV544, a four-speed
gearbox and a new dashboard. An insurance company called Volvia is set up to
offer ongoing cover to Volvo owners after their initial accident damage
warranties expire. The company is now making over 80,000 cars a year.
1961
The P1800 sports car goes into production. It has a brand-new
twin-carb engine, the B18B. The powerful new B18 engine is to be used in the
PV544 and Amazon too. For the PV544 there are also new three and four-speed
gearboxes with full synchromesh. A two-door version of the Amazon, the 121, is
introduced in October.
1962
A four-door estate model is added to the
Amazon line-up. Its rear end is totally new, with an American-style,
horizontally-split tailgate. The 100,000th Volvo Amazon is made in February. The
C version of the PV544 now has the B18 engine - a welcome boost for a model
which has been overshadowed by the Volvo Amazon.
1963
Local assembly
and local component incentives lead to Volvo opening its first foreign assembly
plant, in Halifax, Canada. Its output will be a few thousand vehicles per annum.
The US is now the company's biggest export market by far, and Volvo is the
fourth-largest imported brand there. The Volvo Group now has a turnover in
excess of two billion kronor and over 20,000 employees.
1964
The new
plant at Torslanda is opened officially by HM Gustav Adolf of Sweden on 24
April. It has been built for a capacity of up to 200,000 cars per annum under a
two-shift system. Several product improvements are introduced, in line with the
company's focus on safety. All the Amazon models are now to have disc brakes at
the front, and the Amazon estate gets power brakes for the first time. Another
key innovation is enlisting the aid of medical experts in designing the front
seats for Volvos. And the first prototype of a rear-facing child seat is tested
in Volvos this year. Total production this year is 118,464 vehicles, including
8,040 CKD kits for foreign assembly. The company builds its one millionth car, a
Volvo Amazon. Volvo is now the biggest company in Sweden.
1965
Finished in black, the last PV544 rolls off the production line at the
Lundby plant on 20 October. At an outdoor ceremony that same day, 26 Volvo
employees who have won a white PV544 each in a prize draw are presented with the
papers to their new cars - a splendid way of rounding off production of the
model which made such a difference to Volvo's future. Total production of the
PV444 and 544 ends at 440,000 units, 160,000 of which were exported. The
official opening ceremony for the assembly plant in Ghent, Belgium, takes place
on 3 November. This means that Volvo now has a production plant inside the
Common Market.
1966
The Volvo 144 makes its debut in August, marking
a great step forward in the safety sphere. It has disc brakes all round, a
collapsible steering column, and its three-point seat belts have a new type of
buckle. Its body has energy-absorbing crumple zones front and back, and its
braking system has a unique new configuration: the L-split. Two engines are used
in the first 144s, of 85 and 115 bhp. The more powerful version is called the
144S. The new Volvo receives widespread acclaim and is soon voted Car of the
Year in Sweden.
1967
Volvo presents the world's first rear-facing
child seat. Seat belts are introduced for the rear seats. The Volvo 144 is soon
a success in export markets too. It proves able to comply with the next set of
safety standards in the US even though these had not been published when it was
developed. The two-door Volvo 142S is launched in June, and the 145 estate model
arrives later in the year. The Amazon now has power brakes, a collapsible
steering column, and a new safety steering wheel which will collapse in the
event of a collision. An emission control system is introduced for
twin-carburettor models exported to the US.
1968
The exclusive
six-cylinder Volvo 164 is launched, offering refinements like power steering and
automatic transmission. Both the Amazon and the 140 now have the new B20 engine
with an emission control system. The 140 series achieves record sales, becoming
Sweden's bestselling car of all. Head restraints are introduced for the front
seats. A new Volvo assembly plant opens in Malaysia, with a capacity of 2,500
cars per annum.
1969
The last P210 is made in February. Introduced
to fill a similar market niche is the Volvo 145 Express, an estate model with an
extra-high roof. The Amazon estate is discontinued. Inertia-reel seat belts are
introduced for front seats. Planning begins for a new proving ground in Hällered
outside Gothenburg, on a six-million-square-metre site. Volvo becomes the owner
of Svenska Stålpressnings AB in Olofström, a company which has made bodies and
body parts for the brand since 1927.
1970
The Volvo Road Accident
Research Team is set up to investigate accidents involving Volvos. The Volvo
Amazon is discontinued, after 14 years and 667,323 cars all told. Volvo makes
its two-millionth car, a yellow Volvo 144. The company undertakes its first
major sponsorship, of the Volvo Open golf tournament.
1971
The Volvo
164E becomes the most powerful standard production model to date. It has
electronic fuel injection and delivers 175 bhp. The Volvo 1800 E is phased out,
to be replaced by the 1800 ES fastback model. For the 20th year running, sales
are up again on the previous year. This year's output is 214,000 cars. Volvo is
now the bestselling car brand in Scandinavia. In the UK market, sales are almost
50 per cent higher than in 1970. Pehr G. Gyllenhammar takes over from Gunnar
Engellau as the group president. There are now employee representatives on the
board of directors.
1972
Wanting to add a smaller model to its
range, Volvo buys a 33 per cent stake in the car division of DAF in the
Netherlands. The Volvo Experimental Safety Car (VESC) is presented. Virtually a
laboratory on wheels, it has been developed to test a whole range of safety
systems, such as airbags, ABS brakes and telescopic bumpers. Introduced into
production models this year are hazard warning lights, seat belt reminders and
child safety locks for rear doors.
1973
The first global oil crisis
occurs at a time when Volvo output is running very high. The US overtakes Sweden
as Volvo's biggest market. The Hällered proving ground outside Gothenburg is
commissioned.
1974
A whole new generation of cars is presented this
summer - the Volvo 240 (six variants) and the 260 (two versions). Their
distinctive front-end design has clearly been influenced by the Volvo
Experimental Safety Car. February brings the opening of a new Volvo car factory
in Kalmar, Sweden. The plant's appearance is unconventional, as are its
production layout and working methods. Cars being built are transported on
special carriers, and staff work on multiple tasks in small teams.
1975
The major new arrivals this year are the exclusive Volvo 265 estate and the
Volvo 66. Made in the Netherlands, the Volvo 66 is a further development of the
DAF 66. DAF's car division becomes Volvo Car BV this year. The Swedish
Automobile Association awards Volvo its gold medal for safety, for features
including day-running lights and the stepped-bore master cylinder for braking
systems.
1976
The new model from Volvo Car BV, the Volvo 343, marks
the company's entry into the compact market segment. The National Highway
Traffic Safety Administration in the US buys a number of Volvo 240s. These will
be used to set the safety standards against which all new cars on the American
market are to be tested. Volvo presents another world-first in California - the
three-way catalytic converter with the lambda sensor. Volvo in Sweden introduces
a new type of warranty, providing Volvo buyers with cover against unexpected
service and repair costs for the first three years of the car's life. Volvo
builds its three-millionth car, a blue Volvo 245.
1977
Volvo
celebrates its fiftieth anniversary, releasing a special model of the 240 to
mark the occasion. Finished in metallic silver, it has black and gold trim. New
this year is the Volvo 262 Coupé, a very exclusive model designed and built by
Bertone of Italy. Volvo produces its first environmental concept car, a small
two-seater electric vehicle. Two of these are built. A proposed merger between
Volvo and Saab-Scania comes to nothing because of a lack of support from
Saab-Scania management.
1978
A booster seat for children of up to
twelve is introduced. The Volvo Safety Concept Car, VSCC, is unveiled. Volvo's
car division becomes a subsidiary company - Volvo Car Corporation. Its first
president is Håkan Frisinger. Car sales pass the 10 billion kronor mark for the
first time. Cars now account for 54 per cent of Volvo Group turnover. Volvo
Group management propose a far-reaching joint venture with Norway, but the idea
is dropped when the majority of Volvo shareholders vote against it.
1979
Volvo sells 310,000 cars this year, which means output is almost 25 per cent
higher than in 1978. For the first time, the engine range includes a
six-cylinder diesel, sourced from Volkswagen. Volvo and Renault enter into an
agreement for industrial cooperation, research & development. Renault also
acquires a minority stake in Volvo Car Corporation for a time.
1980
Volvo introduces its first turbo model, the Volvo 240 Turbo, which is
powered by the 155 bhp B21 ET engine. The Volvo Concept Car goes on show. It is
built to test new ideas, in particular environmental and energy solutions -
pressing issues even in 1980. Its styling will later be echoed in the Volvo 700
series. Demand for new cars in the western world and Japan falls by some 2.4
million vehicles to just under 30 million this year, but Volvo holds onto its
market share. In some key markets like the US, the UK and Italy, it even manages
to gain ground.
1981
The one-millionth Volvo bound for the US market
comes off the production line in February, a silver 240 estate. Volvo is now the
biggest imported brand in the United States. In the course of the year, the
Dutch state increases its stake in Volvo Car BV to 70 per cent. Volvo retains
the remaining 30 per cent.
1982
Launched this year is the exclusive
Volvo 760. Initially there is a choice of two six-cylinder engines - the petrol
B28E and the TD24 turbodiesel. The TD24 can take the Volvo 760 GLE from 0 to 100
km/h in 13 seconds, now making this the world's fastest diesel car. By October
the plant in Olofström has supplied pressed body components for five million
Volvo bodies. Most of these have been car bodies.
1983
A turbo
estate model is added to the 240 series. In the course of the year, car
production rises by 54,000 units to a new record total of 372,400 cars. The
Light Component Project (LCP 2000) attracts considerable international
attention. It consists of four experimental cars, made to test a whole range of
ideas, in areas including construction methods, materials, styling and
economical powertrains.
1984
Time now for the launch of the Volvo
740, in the form of a GLE and a turbo. The 740 GLE has a four-cylinder,
2.3-litre engine with a breakerless ignition system. The 740 Turbo has a
2.3-litre, 182-bhp (DIN) engine, turbocharged and with an intercooler. There is
also a six-cylinder, 2.4-litre diesel version. The Arizona Proving Ground is
opened. Roger Holtback takes over from Håkan Frisinger as president of Volvo Car
Corporation. Frisinger becomes president of the Volvo Group, and Pehr G.
Gyllenhammar is made chairman of the board.
1985
The Volvo 780, a
luxurious two-door model, becomes the new top-of-the-range Volvo. Launched at
the Geneva Motor Show, it has been developed in collaboration with Bertone of
Italy. Volvo Car BV in the Netherlands presents the Volvo 480 ES, a four-seater
with sporty lines. It is the first Volvo with front-wheel drive. Estate models
of the Volvo 740 and 760 are launched this year - a new generation of estates.
Volvo can now offer estate versions of all its saloons. Output and retail
deliveries are up for the sixth year running, and now approaching 400,000 cars a
year. Planning begins for a new production plant in Uddevalla, north of
Gothenburg. The plant in Ghent, Belgium, celebrates its twentieth anniversary.
1986
Volvo's output of estate models reaches 117,000 units this
year, making it the leading estate car manufacturer in its size class. Volvo
launches catalytic converter/lambda sensor options in a number of European
markets. The company presents a range of child safety accessories for cars,
including a rear-facing seat for children aged up to four. Centre rear seats can
now have three-point seat belts too.
1987
ABS brakes become an
option for the Volvo 740 and 480. The revised Volvo 760 has new styling and
Multilink independent rear suspension. Volvo celebrates its 60th birthday with
events like a big car parade through the streets of Gothenburg.
1988
The Volvo 440, a compact model, is launched. It has been developed by Volvo
Car BV in the Netherlands. Volvo's first engine employing four-valve technology
is presented in the Volvo 740 GLT 16 Valve model. A three-week strike in Sweden
causes loss of output. Total production for the year comes to just over 400,000
cars. The new production plant in Uddevalla is formally opened. Work begins on a
new paintshop at the Torslanda plant. It will have the lowest paintshop
emissions in the world when it opens.
1989
The 400 series gains a
new saloon, the Volvo 460. The Experimental Safety Vehicle Conference is held in
Gothenburg for the first time. Among other things, Volvo presents a side-impact
protection system and an integrated child seat. Nils Bohlin, the man behind the
three-point seat belt, is elected to the US Safety and Health Hall of Fame. In
the UK, the Prince Michael Road Safety Award is presented to Volvo for the
mechanical seat belt tensioner.
1990
Launched now are the Volvo 940
and 960. The four-cylinder Volvo 940 comes in GL, GLT and Turbo versions. The
960 is Volvo's new prestige model. It has a new powertrain: a three-litre,
straight-six engine and electronically controlled automatic transmission.
Mechanical seat belt tensioners are standard equipment in the front seats, and
one option is a driver airbag. Buyers can also opt for an integrated child seat
instead of the rear seat armrest. Volvo and Renault sign a cooperation agreement
covering cars, trucks and buses. The world's first inertia-reel seat belt for
the rear centre seat is introduced. Lennart Jeansson succeeds Roger Holtback as
president of Volvo Car Corporation.
1991
The Volvo 850 GLT is
presented as "a dynamic car with four world-firsts" - one at the front, one at
the back and two in the middle. They are the transverse, five-cylinder engine,
the Side Impact Protection System (SIPS), self-adjusting belt reels for the
front seats, and the Delta-link rear suspension. Developing the Volvo 850 has
been Volvo's biggest-ever industrial project. The Dutch state, Volvo Cars and
Mitsubishi Motors Corporation set up a joint venture company, NedCar, to replace
Volvo Car BV.
1992
The Side-Impact Protection System is extended to
the Volvo 740, 940 and 960. Airbags are introduced for the front passenger seat.
The Volvo 850 GLT is launched in the United States. Presented at the Paris Motor
Show is the Volvo Environmental Concept Car (ECC). It is a fully-functioning
hybrid which uses gas turbine, electric motor and high-speed generator
technology. Incorporating a high degree of recyclable materials, it attracts
much attention in the car world. Built on an 850 chassis, its exterior styling
resembles that of the forthcoming Volvo S80.
1993
Launched in
February is the Volvo 850 estate, followed in August by the Volvo 850 Turbo. At
the time of its arrival, its 225-bhp engine is the most powerful ever offered in
a Volvo. Volvos now have inertia-reel seat belts for all three rear seats. The
last Volvo 240, an estate, comes off the production line in May. The company has
by now sold over 2.8 million cars from this series. A proposed merger of Volvo
and Renault is called off, largely on account of the reservations of
shareholders and staff. Pehr G. Gyllenhammar and the board of directors resign
as a result of this. Per-Erik Mohlin is appointed acting president of Volvo Car
Corporation.
1994
The Volvo 850 T-5R is unveiled at the Geneva Motor
Show. With its five-cylinder, 250-bhp turbo engine, it is, at the time, the most
powerful Volvo ever made. The new paintshop at the Torslanda plant is completed.
The Kalmar plant closes. Volvo production in Europe is now centred on the plants
in Torslanda, Ghent and Born (in the Netherlands). Per-Erik Mohlin is made
president of Volvo Cars. Volvo is a sponsor and official transport provider at
the Winter Olympics in Lillehammer, Norway. The brand makes a comeback in
motorsport when Rickard Rydell enters the British Touring Car Championship,
driving a Volvo 850 estate!
1995
The first Volvos to emerge from the
partnership with Mitsubishi are presented: the Volvo S40 saloon and the V40
estate. These front-wheel-drive models are offered with a choice of three
engines - two four-cylinder petrol options and a turbodiesel. Side-impact
airbags are standard equipment in the Volvo S40/V40, and this year they also
become standard in the Volvo 850 and 960. The Volvo 480 is discontinued. Some
80,000 of these have been made in total. Tuve Johannesson is made president of
Volvo Car Corporation.
1996
The last of the Volvo 400 series cars is
made in November, taking the total for the whole series to almost 700,000 units.
The Volvo 850 Bi-Fuel is launched. It can run on either petrol or CNG. Another
new arrival is the Volvo 850 AWD, the brand's first all-wheel drive. The Paris
Motor Show is chosen for the première of the Volvo C70 coupé. The Volvo S70 and
V70 are presented - the successors to the Volvo 850. In the brand's new
model-naming system, S stands for saloon or sedan, V is for versatility (estate
models), and C stands for coupé or convertible. The Volvo 960 saloon now becomes
the S90, and the 960 estate turns into the V90. A very big milestone is passed
this year - Volvo makes its ten-millionth car. It is a green Volvo 960 Royal.
1997
The debut year for the C70 convertible and the V70 XC. The C70
convertible is Volvo's first open-topped car since the Volvo Sport in the 1950s.
The V70 XC is launched as a sporty car with higher ground clearance and advanced
all-wheel drive. The XC concept proves a real success for Volvo Cars, and will
reappear in successive vehicle generations.
1998
Unveiled in May is
the Volvo S80, the first car based on Volvo's new large-car platform. Its many
innovations include front-wheel drive powered by a six-cylinder in-line engine,
the Inflatable Curtain system, the Whiplash Protection System (WHIPS), an
integrated GSM telephone and the use of sophisticated IT technology. It is also
the world's first car with an Environmental Product Declaration. The last
rear-wheel-drive Volvo ever made, a Volvo 940, comes off the Torslanda
production line. The 940, S90 and V90 models are all discontinued in this year.
A total of 667,000 of them were made.
1999
New engine options are
introduced for the Volvo S80, including diesel and Bi-Fuel (gas or petrol).
Another innovation is PremAir®, a catalytic coating on the radiator which turns
ground-level ozone into oxygen. The Ghent plant wins several international
awards for manufacturing excellence. At 4.06 p.m. on 8 March, the chairman of an
extraordinary general meeting of AB Volvo raps his gavel on the table. The
shareholders have approved Ford Motor Company's acquisition of Volvo Car
Corporation for the sum of 50 billion Swedish kronor. The formal change of
ownership takes place on 31 March.
2000
It is a busy year for
new-model launches - new versions of the Volvo S40 and V40, the new Volvo V70
and V70 XC, and the brand-new Volvo S60, a sporty saloon. And there are three
new concept cars too - the ACC (Adventure Concept Car), the SCC (Safety Concept
Car) and the PCC1 (Performance Concept Car 1). The Volvo Cars Safety Centre in
Torslanda is opened by HM Carl XVI Gustaf. Its crash laboratory offers
outstanding flexibility, allowing two-vehicle crash-tests to be staged at
practically any speed and angle required.
ISOFIX, the new industry
standard for child car seats, is introduced. The company returns record sales,
with retail deliveries of 422,100 cars. Hans-Olov Olsson is appointed president
and CEO of Volvo Car Corporation. Mitsubishi becomes the sole owner of NedCar.
2001
Volvo Cars presents its own range of environmentally-sound
diesel engines, the D5 range. Their carbon dioxide emissions are 30 per cent
lower than those from petrol engines of a similar power output. The upgraded
Bi-Fuel engines can now be ordered for either CNG or LPG. The Volvo S60 AWD is
launched with a new drive system. Central to this electronically-controlled
hydraulic system is the Haldex AWD coupling. The company presents a drivable
version of the Safety Concept Car, and also the Adventure Concept Car 1. A
number of Ocean Race Special Editions are produced for marketing in conjunction
with the 2001/2002 Volvo Ocean Race, which begins in September.
2002
January brings the launch of a totally new Volvo at the motor show in
Detroit - the Volvo XC90. The XC90 is an immediate success. No other Volvo has
ever won so many awards in such a short time. It soon gains the highest safety
ratings from independent testing bodies in both Europe and the United States.
The Volvo XC90 is an SUV - a Sports Utility Vehicle. It has been developed with
safety uppermost in mind, including the safety of other road users such as those
in smaller cars, cyclists and pedestrians. Volvo celebrates its 75th birthday on
14 April. Previewed in the shape of the Performance Concept Car 1, the Volvo
S60R and V70 R high-performance models are unveiled at the Paris Motor Show in
the autumn. They have a six-speed gearbox and AWD. Their 300 bhp engines deliver
a maximum torque of 400 Nm. Also presented in the course of the year are the
Adventure Concept Car 2 and the Performance Concept Car 2.
2003
The
new-generation compact Volvos are launched - the Volvo S40 and V50. Despite the
S40 having the same name as before, these are all-new vehicles. Safety is
paramount. They have a totally new, patented front-end design which is divided
into a number of distinct crumple zones. The side-impact protection system is
the same type as used in the larger Volvos. The front seats have the Whiplash
Protection System (WHIPS). The Volvo S40 with the 1.6 litre four-cylinder
turbodiesel engine is the first Volvo to achieve fuel consumption of under 5
litres for every 100 kilometres driven. Also presented this year is the
Versatility Concept Car, VCC. The company celebrates the 50th birthday of the
Volvo estate in this anniversary year of the Volvo Duett.
2004
Volvo
presents its Blind Spot Information System (BLIS), a camera-based system which
monitors the driver's potential blind spot, a world-first for cars. The company
also presents its side airbag concept for convertibles, another world-first. The
Volvo XC90 now has another engine option, a totally new compact V8 designed by
Volvo and manufactured by Yamaha. Three new concept cars are presented in the
course of the year - the Volvo YCC, the 3CC and the Tandem. The Volvo YCC (Your
Concept Car) is developed by an all-female project team in Gothenburg, a fact
which attracts much attention before it is even built. And there is another
sales record: retail deliveries of just under 460,000 cars.
2005
This year brings the launch of the all-new C70 with its three-section
retractable hardtop. It has a unique door-mounted Inflatable Curtain as part of
its side-impact protection system. The new C70 is built by Pininfarina, which
takes over management of the Uddevalla plant. New diesel engines with
particulate filters are presented in the S40 and V50 in Bologna in December. The
same filters are now introduced for the other Volvo diesels. The Volvo trade
mark is 90 years old this year. Retail deliveries for the year end up at just
under 444,000 cars. Fredrik Arp is appointed president and CEO of Volvo Car
Corporation. The 2005/2006 Volvo Ocean Race fleet sets out from northern Spain
on 12 November.
2006
The Volvo C30 arrives. Shown first as a Design
Concept in Detroit in January, the production version of the lively, youthful
little Volvo with the glass tailgate is launched later in the year in Paris.
Unveiled at the motor show in Geneva is the next-generation S80, built on a
Volvo-American platform. The V8 is one of its engine options. Volvo Cars begins
local production in China, initially with the S40. At the end of the year Volvo
presents its new City Safety system, which uses radar to help the driver avoid
low-speed collisions.
2009
Volvo introduces City Safety in the all new XC60 to be marketed as a 2010 model. The City Safety equipped XC60 will stop itself in low speed traffic situations often avoiding and mitigating many rear end collisions.
